BUILDING CONSUMER LOYALTY: WHY GENDER DIFFERENCES MATTER FOR NIKE IN BANDUNG?. Journal of Multidisciplinary Economic Harmony, [S. l.], v. 1, n. 1, p. 37–42, 2024. Disponível em: https://ejournal.multidisciplinaryeconomicsharmony.org/index.php/economics/article/view/10.. Acesso em: 10 nov. 2025.